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| Madison Direct Sees Great Success With Two Newest Programs |
| Based on reported success by advertisers, Madison is moving towards national circulation on both its New Mover and Pitney Bowes Small Business Mailer programs in 2004. |
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| Madison Direct Marketing Expands Mail Capabilities for 2004 |
| In response to clients increasing usage of life stage marketing, Madison will offer marketers more opportunities to reach their target audiences. |
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| Madison Launches Pantry Program to Meet Packaged Goods Marketers' Needs |
| Designed to meet packaged goods marketers' needs and deliver greater cost efficiencies than free standing inserts - all within a proven, targeted direct mail environment. |
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| Madison Expands Targeted Hispanic Mail Program |
| Reflecting Demographic and Marketing Trends, Madison Increases Frequency and Geographic Reach |
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| Madison Publishes Auto Insight Report |
| Parents create opportunity for Auto Marketers |
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| Madison Survey Shows Today's Growing Families Keep Buying Larger Family Cars |
| 40% of parents buy specifically because child is born – Minivans and SUVs lead in popularity |
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| Madison Publishes Life Stage Insight Report |
| Shows camera marketers should focus more on new and young parents. |
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| Madison Survey Details Young Family Photo Market |
| 84% of parents purchase camera because of child's birth. |
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| Study Shows Consumer's Favorite Way To Receive Coupons is in the Mail |
| Preferred over Sunday newspaper, magazine inserts & in-store. |
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| Discount Retailers - Santa's Big Helpers |
| Most consumers will be packing the aisles of discount department stores. |
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| Madison Direct Marketing Relaunches Novateen.com |
| Strengthens array of offline and online teen-focused vehicles offered to clients. |
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| Parents Appear to Fuel Child's Viewing Habits |
| Coloring books take backseat to Sponge Bob Squarepants. |
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| Madison Expands Management Team |
| Names Rick Greenberg as Vice President, Marketing. |
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| Survey Shows Home Cooked Meals Could Become A Thing of the Past |
| An overwhelming majority of parents with small children are replacing home cooked meals with takeout and prepared foods. |
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