Expectant Parent
New Parent
Young Family
New Movers
 Home > Life Stages We Reach > Young Family
Young Families are large shopping basket households within a high spend life stage.

We reach:

  • 23-27 million young
    families
  • 85-95% of households with children 0-10
  • 80% own their own home
  • 96% of households containing a female head of household
    age 18-44

Key Categories of interest:
  • Travel
  • Meal Solutions
  • Health Care/First Aid
  • Cleaning Products
  • School Supplies
  • Financial Services
  • Personal Care
  • Grocery Items/Nutrition
  • Home Entertainment
  • Personal Electronics
  • Internet Access

To reach this target, clients can utilize Madison's:
Madison's New Masterbrand
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