Expectant Parent
New Parent
Young Family
New Movers
 Home > Life Stages We Reach > New Parent
Families with infants are stressed by the demands of parenting and are looking for easy solutions to household and time management

We reach:
  • 3.6 million new parents
  • 85% of new parent universe

Key categories of interest:
  • Meal Solutions
  • College Savings Plans
  • Diapers
  • Cleaning Products
  • Insurance
  • Automotive
  • Savings Products
  • Photo/Video
  • Baby Clothes
  • Baby Products & Equipment
  • Women's Apparel
  • Home Entertainment

To reach this target, clients can utilize Madison's:
Madison's New Masterbrand
Learn more
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