How Can Madison Help You?
Sampling at a Fraction of the Cost of Solo Mail
Supporting Your Retail Accounts
Build a Database of Interested Consumers
Driving Direct Response Leads and Sales
Data Mining and Modeling
Household Specific Marketing
Expectant Parent
New Parent
Young Family
New Homeowner
Teen
Home
>
Life Stages We Reach
> New Homeowner
New homeowners are undergoing a critical lifestyle change point that resets household habits, shopping patterns, and brand loyalties
- often for life.
We reach:
4.8 - 5.3 million new homeowners
70 - 80% of new SFDU owners
36% first time homeowners
70% married couples
Key categories of interest:
Furniture
Home Decor
All Grocery Categories
Cleaning Products
Home Entertainment
Appliances
Retail
Household Services
Cell Phone Service
Internet Access
Local Savings
To reach this target, clients can utilize Madison's:
Expectant Parent Database Services
for solo mail
campaigns
Expectant Parent Multibrand Mail
program for significant
cost efficiencies within an endorsed environment
Madison's New Masterbrand
Learn more
Learn why Life Stage Marketing is the most powerful tool for driving growth
Find out what life stages we reach
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