Expectant Parent
New Parent
Young Family
New Homeowner
Teen
 Home > Life Stages We Reach > New Homeowner
New homeowners are undergoing a critical lifestyle change point that resets household habits, shopping patterns, and brand loyalties
- often for life.
We reach:
  • 4.8 - 5.3 million new homeowners
  • 70 - 80% of new SFDU owners
  • 36% first time homeowners
  • 70% married couples

Key categories of interest:
  • Furniture
  • Home Decor
  • All Grocery Categories
  • Cleaning Products
  • Home Entertainment
  • Appliances
  • Retail
  • Household Services
  • Cell Phone Service
  • Internet Access
  • Local Savings

To reach this target, clients can utilize Madison's:
Madison's New Masterbrand
Learn more
Learn why Life Stage Marketing is the most powerful tool for driving growth
Find out what life stages we reach
Get our Life Stage Insights Newsletter delivered to your inbox monthly
Sign up now
© 1997-2005 Madison Direct Marketing, Ltd. All Rights Reserved Mailing Calendar , 2006 | Privacy | Mailing List Removal | Sitemap