Madison has identified the Households You Need to Reach
For nearly 20 years, Madison has been delivering
results by helping clients reach and convert consumers in those life
stages that most shape buying patterns, drive large-scale purchases,
and affect lifetime brand loyalties.
These key life stage groups are:
Expectant Parents
New Parents
Young Families
New Movers
By
consolidating & enhancing over 30 database sources and our in-house
file, Madison is able to accurately identify 60-100% of the households
within each of the groups listed above.
For each life stage, our databases and programs deliver higher
penetration than both targeted magazines and FSI's, making them
efficient and effective for any targeted marketing effort you might be
considering.
