Expectant Parent
New Parent
Young Family
Teen
 Home > Life Stages We Reach > Expectant Parent

Expectant families are high-spend households undergoing
a profound life stage change point.

You can reach:
  • 2 million expectant parents each year
  • 60-65% of expectant parent universe
  • 80% first-time parents
  • In third trimester of pregnancy

Key categories of interest include:
  • Baby clothes
  • Furniture
  • Diapers
  • Cleaning Products
  • Insurance
  • Estate Planning
  • Automotive
  • Home Decor
  • Cell Phones & Service
  • Books & Magazines
  • Baby Registry
  • Digital Cameras & Video Cameras

To reach this target, clients can utilize Madison's:
  • Expectant Parent Database Services for solo mail
    campaigns
  • Expectant Parent Mailing Description Description
  • Expectant Parent Mailing Program Datacard for significant cost efficiencies within an endorsed environment
      • Madison's New Masterbrand
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