As the thought leader in Life Stage Marketing for nearly 20 years, Madison has developed insights into the preferences, buying patterns, and product needs of key life stage segments.
Based on primary consumer research among these life stage groups, Madison now issues life stage insight reports on specific product categories - designed to help marketers drive higher ROI. Recent reports include:
Young Family Photo Market
84% of parents say they buy a camera because of the birth of a child, affording marketers a chance to target consumers with emotionally relevant offers. This report details product & brand preferences, retail trends, and purchase drivers.
This report shows convenience and cost savings are key purchase influencers considered when cleaning households with young children. It also indicates which products & brands are preferred in this category.
The arrival of a new child is often the cause for new financial decisions. This report details the challenges and interests parents have while making Financial decisions.
