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Home > Case Studies > Selective Targeting |
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Madison helps a major telecommunications company precisely target households new customers and increase general marketing awareness.
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Delivering Business Gains via Selective Targeting
Background:
A major telecommunications company came to Madison
Direct Marketing to help them acquire new customers
and increase general marketing awareness.
Key Issues:
- Client only markets in select geographic regions.
- Client only wanted to market to single-family dwelling
units.
- It was essential that offers and messages sent via
Madison's proprietary programs did not go to existing
Client customers.
Madison Solution:
Repeat participation in Madison's New Homeowner
& Young Family Co-Op mail programs has allowed Client to drive significant new business gains while:
- Utilizing the cost-efficiency of co-op mail.
- Leveraging Madison's trusted FamilyAdvantage and
Welcome Home! Brand endorsements.
- Selecting recipient households within operating
geographies and in single-family dwelling units.
- Matching and suppressing Client's existing client
database against Madison's databases.
Results:
Madison consistently meets or exceeds Client cost per acquisition thresholds. Madison is considered one of this
client's most cost-effective acquisition partners.
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