Read how Madison has deployed innovative marketing solutions to increase client ROI:
Building Client Databases via Efficient Consumer Acquisition
Challenge -Via
consumer response, a major electronics manufacturer sought to build a
database of self-identified, interested families to enable them to
efficiently market digital photography systems and components: cameras,
memory cards, scanners, photo printers, all-purpose printers, computer
systems.
Challenge -A
major retailer and multiyear Madison client looked for help in
leveraging their consumer database and variable messages and offers to
harvest existing shoppers more effectively to turn drive higher returns
on advertising and promotion investments.
Challenge -A
major telecommunications company came to Madison Direct Marketing to
help them acquire new customers and increase general marketing
awareness.
