Reaching new parents before any other promotion of its
kind, Madison's new parent mailer connects marketers
with households stressed by the new demands of
parenting –when nearly every category and purchase
pattern is changing.
Click here for datacard of the Family Advantage New Parent Direct Mail Program
Consumer profile:
- Families with an infant 0-3 months old
- Majority are married couples
- Median age: 24 years
- Presence of other children in 55% of households
- Average HH income: $45,000
Clients include:
- JC Penney
- America Online
- Bookspan
- Grocery Retailers
Madison programs deliver advertising impact and generate product trial, support brand promotions and sell direct response
products for America's leading marketers. Madison Direct Marketing reaches millions of high consumption households across nearly a dozen targeted consumer segments. |
