The most effective & efficient way to reach & affect
high-spend new movers.
The Program:
- Verizon and most other utility phone companies serve new customers with their first community directory just days after telephone service installation. On top of the directory rides an envelope containing value from local services and national brands.
- New movers receive this package 7-10 days after moving in.
- New movers respond - 90% of test advertisers continue.
Clients include:
- Nestle Waters
- AOL
- Direct TV
- The Washington Post
Madison programs deliver advertising impact and generate product trial, support brand promotions and sell direct response
products for America's leading marketers. Madison Direct Marketing reaches millions of high consumption households across nearly a dozen targeted consumer segments. |