Given research that indicates Hispanic consumers are more likely to continue buying products that are advertised specifically to them, this program is mailed to Hispanic families with children under 18 that live in Hispanic neighborhoods in the top 12 Hispanic markets. Features bilingual outer envelope copy and bilingual direct mail, ads, and coupons.

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				Madison's Hispanic Young Family Mailer reaches about 2.8 million young families of Hispanic origin with children 0-18 years old, as part of our Young Family Mailer. Sample available upon request.
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Consumer profile:

• Hispanic-origin families with children under 18 years of age
• Average household size: 3.7 persons
• Female adult age range: 22-39 years
• Median household income: $35,000
• Home ownership: 40%

• Gerber Life Insurance
• Scholastic
• AOL
• JC Penney

Madison programs deliver advertising impact and generate product trial, support brand promotions and sell direct response products for America's leading marketers. Madison Direct Marketing reaches millions of high consumption households across nearly a dozen targeted consumer segments.