The only targeted direct mail program delivered to
expectant parents just prior to the birth of a new child. Reaches responsive, high-spend households during a profoundly impactful change point.
Family Advantage Expectant Parent Program Details
Consumer profile:
- Third trimester of pregnancy
- 80% first-time mothers
- Median age: 25 years
- Household median income: $65,000
Key categories of interest include:
- Spending for Value
- Financial Security
- Health of their future baby
- Cord Blood Services
- Home Services
- Baby Care - information and promotions
- Furniture - ideas on what to buy now
- Diapers - information and promotions
- Cleaning Products- home hygiene most important
- Insurance - what should be bought now
- Automotive - right size for a growing family
- Home Decor - for the new family lifestage
- Cell Phones & Service - best plans for families
- Books & Magazines - information needed
- Baby Registry - connection to future products
- Digital Cameras & Video Cameras - creating memories
Madison direct mail programs deliver advertising impact and generate product trial, support brand promotions and sell direct response products for America's leading marketers.
This program can be targeted by household and each insert can be personally messaged. Many case histories of marketing success. For your brand's custom media plan, and forecast of consumer response, contact us.
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