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 Home > Capabilities > Database & Consumer Modeling > Young Family Database

One of the largest and most qualified databases of USA families with children 0-12. Young families are large shopping basket households within a high spend life stage.
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Targeting young families works:

Since 1995, this private database has directed 350 million Madison cooperative direct mail packages containing advertising and promotion pieces targeted at young families. The file's responsiveness has been proven in those mail packages by over 200 top national brands and services - including Kimberly-Clark, Sears, AOL, and Northwest Airlines.

Data accuracy:

The Madison Young Family Database is updated monthly, and aggregates several lists offering constant identification of young family households. With over 20 list sources, this database incorporates files in excess of 7 million households and smaller files sized 100,000 to 900,000 households. Each name participates in the database as a unique record or as a supplementary record that confirms and adds data to existing records.

Madison Techniques Deliver Superior Databases
  • Experience with the Data
  • Proven, Multiple Sources
  • Programming and Processing Processes
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