Madison provides new parent database development services for solo mail programs. We can help you to develop and select a high penetration, proven effective list of new parents with children under twelve months - covering nearly 90% of U.S. births - for use in your mailing and research programs. Families with a newborn are stressed by the demands of parenting and are looking for solutions to parenting, household and
time management.

New Parent Database PDF

How Madison Identifies Today's New Parent:

For the past twenty years, Madison has mailed new parents the Family Advantage multi brand program every month. Consistent response is achieved each month by including lists that pass accuracy and deliverabily standards.

Madison combines records from multiple companies that specialize in compiling expectant mothers from a variety of primary sources.

These sources include take-one cards in doctors' offices, retail point-of-sale data capture, publication subscription requests, requests for product information targeted to expectant parents, prenatal health class registrations, and registrations for promotions on products, to name a few key sources.

Madison rates each name for quality of accuracy and deliverability through an extensive list validation and list hygiene program along with list performance testing.

Madison Techniques Deliver Superior Databases

• Experience with the Data
• Proven, Multiple Sources
• Programming and Processing Processes