Database & Modeling Services

Madison Direct Marketing offers its clients a different, clearer view of how to use the modern consumer marketing database - and that is that all consumers are not created equal.

Over the past 20 years, we have found that the quickest and easiest way to productively identify households and
predict their buying behavior is to characterize them by lifestage. Accordingly, over the past 20 years Madison
has examined and qualified every significant database
provider in the country to assemble unequalled life stage consumer databases. We apply proprietary qualification, hygiene, and merge/purge process to combine the best elements from each source - and now proudly offer the following life stage lists for client use:

• Expectant Parents
• New Parents
• New Homeowners
• Young Families

Data modeling can be used to select responsive
households even more specifically. Madison has proven Database Modeling resources available to utilize
response data to mine and score our in-house databases
or clients' own databases. The resulting models can be
utilized for solo mail campaigns or, by leveraging our
unique data-driven insertion technology, within Madison's
time-tested, cost-effective multibrand mailers.