Overview:
Madison can build an expectant parent database for your direct mail that identifies over 66% of todays expectant parents. Expectant
families are high-spend households undergoing a
profound life stage change point.
Let Our Experience Help You.
Madison mails the Family Advantage Expectant Parent Program every month, now for the last 22 years. Companies such as Johnson's, Gerber Life, JC Penney Portrait Studios all receive monthly response flows from expectant parents from this mailing program. The accuracy of the database of expectant parent is the single biggest contributor to their response rates.
Data Accuracy:
The database assembly process for our direct mail
advertising program entails the combination of records
from multiple companies that specialize in compiling
expectant mothers from a variety of primary sources.
These sources include take-one cards in doctors' offices,
retail point-of-sale data capture, publication subscription requests, requests for product information targeted to
expectant parents, prenatal health class registrations,
and registrations for promotions on products, to name a
few key sources.
We are able to identify approximately 160,000 unique expectant families each month from
multiple sources as part of our list identification and assembly effort.
Madison rates each name for quality of accuracy and deliverability through an extensive list validation and list hygiene program along with list performance testing. Our process results in the identification of the highest quality sources with the greatest level of market penetration and accuracy.
Madison Techniques Deliver Superior Databases
- Experience with the Data
- Proven, Multiple Sources
- Programming and Processing Processes
Contact us for a custom consultation and media plan. |
