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Home > About Madison > How Can We Help You > Build a Database of Interested Consumers |
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Madison has three highly-efficient mechanisms clients can leverage to develop high-potential consumer databases.
All three allow you to:
- Accurately identify those households most interested in your brand or product
- Maintain ongoing dialogue to maximize lifetime value
- Make marketing & CRM campaigns more targeted & efficient
Consumer Response Database
Via our FamilyAdvantage mailers and familyadvantage.com website, Madison delivers questionnaires that include purchase intent, category & brand usage, promotional interest, and other key questions that identify consumers according to your specific criteria. These questions can be altered to best meet your needs, and names can be rented for offline or online usage.
Extended Bar Code Couponing
Within our direct mail programs, Madison can personalize each insert with a household-specific, extended bar code. When coupons are redeemed, Madison matches those bar codes to our master file and provides to you a database of redeemer households – including name and mailing address – that you own for perpetual use.
Click here to read our case study on Building Client Databases via Efficient Consumer Acquisition.
eQualify – Qualified Lead Generation
Madison's pay-for-performance eQualify program presents specific opt-in offers to familyadvantage.com registrants, and allows clients to ask follow-up questions to:
- Build an enhanced database of responsive consumers
- Fully qualify respondents for offer relevancy
- Deliver automated email response
Respondent databases can be formatted and FTP'd to clients on a daily, weekly, or monthly basis.
Click here for more information on Madison's powerful eQualify program.
Contact us for more information on any of these products. |
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