FamilyAdvantage: Connecting with Consumers. Improving Advertiser Performance.
FamilyAdvantage is the presenting brand for all Madison Direct Marketing vehicles targeting families, new movers, and new homeowners.
Via FamilyAdvantage's multibrand direct mail programs - and the
databases powering them - we are able to deliver client offers and
messages more directly and personally than nearly any other marketing
vehicle.
FamilyAdvantage has delivered sales for these and many other companies:
- Fisher-Price
- Johnson & Johnson
- Disney
- Scholastic At Home
- JC Penney Portrait Studios
- Nestle
The FamilyAdvantage brand is specifically designed to halo client brands, enhance client offers, and maximize consumer impact.
Consumer Appeal: 96% of consumers indicate they want to continue receiving Family Advantage mail when asked in survey after survey especially if they can choose the savings they prefer.
Client Impact: 94% of households polled would like to receive FamilyAdvantage's combined online-offline savings concept.
Improved Response: 56% of those who receive FamilyAdvantage mailers use at least one offer from every envelope.
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